high roller income must be highly variable - and could even go into losses for the casino - as we have relatively few players wagering a lot of money - while the many low/mid rollers - almost certainly produce a much steadier cash flow and profit I have never done consulting for a casino - but for other businesses - once a single client becomes your primary cash flow/profit source - watch out - any slight variation in volume or profitability can swing your whole financial picture
on the Travel Channel today in one of their shows on Vegas they mentioned that 70% of casino revenues came from the low rollers - and that low/mid rollers were the most profitable segment of the market so this is the market that Harrahs has decided is trash and they don't care about?